Book Review

For my book review, I ventured into the world of Public Relations (PR) with Making It in Public Relations: An Insider’s Guide to Career Opportunities by Leonard Mogel. In this career guide, Mogel describes the responsibilities of a public relations professional and examines various case studies of PR  performed in the top PR firms. He speaks on the different practice branches of PR and profiles the top 10 largest PR firms. He also talks briefly about women in the PR world, interviews successful PR  professionals, and even provides information on how to get a job in PR. The day-to-day responsibilities of someone working in PR varies by practice area and organization, but Mogel asserts that almost all PR professionals will deal with client placement and publicity. Generally, PR professionals spend a lot of their time making sure their clients’ (positive) information makes it to the right media outlet at the right time. They diffuse crises, compose press releases, write speeches, arrange press conferences, and can even act as the spokesperson for an organization. They use rhetoric daily to ensure that the public (audience) sees their client the way their client wishes to be seen. Model takes his audience through major corporate crises to illustrate how PR is used today, and all of his case studies are so obviously tied to the use of rhetoric. In fact, he devotes a whole chapter to crisis management, and the information he provides is directly related to the use of rhetoric. He provides Hill & Knowlton’s () 10 “Rules of the Road” (Mogel 221) and 6 out of the 10 rules arguably deal with the appeals. Crisis...
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