Digital Capstone Composition Proposal

Abstract After exploring Rachel Hulin’s “Hey Harry Hey Matilda” on Instagram and through her website, I was enamored with the idea of developing a novel for the web. Jessica and I plan to write our own narrative for the web; like “Hey Harry Hey Matilda,” the narrative will be available as installments on Instagram and as a navigable website. The website will be my primary focus, as Jessica will be developing her narrative through Instagram. I had originally planned to use Tumblr, but after exploring the site, I believe a WordPress site would create the brand recognition I’m looking for. During my time in entrepreneurship courses, I have been disappointed to find that the creative aspect of marketing is often lost in the search for a profit. Today’s marketing is product and service driven. I want to create a brand that does not necessarily exist to turn a profit; although Jessica plans to continue working with this project after graduation, my goal is to build a space online that allows users to engage with our novel. This digital space will create brand recognition by disrupting the way people are used to reading; it will provide information regarding the novel and its content, but it will force readers to be active participants in the brand. My audience will be Dr. Wharton and other faculty in the Rhetoric and Composition concentration. Instead of using this project as a chance to demonstrate my writing skills, I would like to demonstrate my ability to create appropriate content for the web and to build an online platform that appeals to an academic audience. The...
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