Career Review Presentation

After reading Leonard Mogel’s thorough novel on being successful in public relations and interviewing one of GSU’s own PR specialists, I have created a presentation that gives a brief overview of what PR professionals really do in the field. To see my Prezi, click the following link: http://prezi.com/nxfpy0hkzy5t/?utm_campaign=share&utm_medium=copy The presentation gives a brief overview of typical jobs in public relations and the education required to enter the field. For more detailed information, explore my book review. For real-life information from a PR specialist here at GSU, check out my interview with LaTina Emerson. I hope this presentation makes PR a bit easier to understand. Instead of getting caught up in Olivia Pope’s version of public relations, remember that PR professionals are communicators, just like us.  ...

Interview Summary

Getting a Start in Public Relations Last week, I had the pleasure of sitting down with LaTina Emerson, one of Georgia State’s Public Relations Specialists. Ms. Emerson composes articles and press releases that pertain to significant scientific research at the University, and she promotes the scholarly work that professors are publishing.  Ms. Emerson’s career, though impressive, was accidental. As an undergrad, Emerson studied Psychology and Pre-Med, but instead of going straight to medical school, she decided to pursue a M.F.A. in Screenwriting at Boston University. After a short stint writing about business for a newspaper in Georgia, Emerson took a position at the Augusta Chronicle as a business reporter. The struggle of writing about business in the recession prompted her to look into other options: thus began her career in PR. After working in media relations for the Colleges of Dental Medicine and Nursing at Augusta College, Emerson found herself missing the bustle of a bigger city and took her current position at Georgia State. She enjoys what she does here at GSU because it allows her to combine her interest in scientific research and her love of writing. She has published numerous articles and press releases for the University, but her favorite story so far is “America’s Prescription Drug Abuse Epidemic.”  “It kind of took on a whole life of its own,” she reflects. The original story was supposed to focus on the work of GSU’s Dr. Eric Wright, but after researching the issue, Emerson discovered the inherent connection between prescription drug abuse and the heroin epidemic. “It just kind of snowballed into this bigger thing,” she remembers....

Book Review

For my book review, I ventured into the world of Public Relations (PR) with Making It in Public Relations: An Insider’s Guide to Career Opportunities by Leonard Mogel. In this career guide, Mogel describes the responsibilities of a public relations professional and examines various case studies of PR  performed in the top PR firms. He speaks on the different practice branches of PR and profiles the top 10 largest PR firms. He also talks briefly about women in the PR world, interviews successful PR  professionals, and even provides information on how to get a job in PR. The day-to-day responsibilities of someone working in PR varies by practice area and organization, but Mogel asserts that almost all PR professionals will deal with client placement and publicity. Generally, PR professionals spend a lot of their time making sure their clients’ (positive) information makes it to the right media outlet at the right time. They diffuse crises, compose press releases, write speeches, arrange press conferences, and can even act as the spokesperson for an organization. They use rhetoric daily to ensure that the public (audience) sees their client the way their client wishes to be seen. Model takes his audience through major corporate crises to illustrate how PR is used today, and all of his case studies are so obviously tied to the use of rhetoric. In fact, he devotes a whole chapter to crisis management, and the information he provides is directly related to the use of rhetoric. He provides Hill & Knowlton’s () 10 “Rules of the Road” (Mogel 221) and 6 out of the 10 rules arguably deal with the appeals. Crisis...
css.php